Every new product gets launched with a apprehension, anxiety and mystery of success or failure. Use of social network to create advocate and build trust in the market is finest example of use of value2.0 in product success.
I envision a marketing cum critique agency which will forecast on success of a product in the market. This agency will contact big/small business houses which are about to release a new product in the market. This agency will act as a Beta tester of the product and provide feedback on product usability. Also it helps in creating digital and real marketing hype for the product which helps in creating a positive vibes for product in user's mind. Recently failure of window vista is attributed to the negative vibes in user mindset against vista before even product got released.
The difference with existing marketing agencies is that their role is limited to blind market the product without themselves using and assessing it. In this case, the critique component will work from the beginning with software development and establish a synergy between technology and marketing from the beginning.
I envision a marketing cum critique agency which will forecast on success of a product in the market. This agency will contact big/small business houses which are about to release a new product in the market. This agency will act as a Beta tester of the product and provide feedback on product usability. Also it helps in creating digital and real marketing hype for the product which helps in creating a positive vibes for product in user's mind. Recently failure of window vista is attributed to the negative vibes in user mindset against vista before even product got released.
The difference with existing marketing agencies is that their role is limited to blind market the product without themselves using and assessing it. In this case, the critique component will work from the beginning with software development and establish a synergy between technology and marketing from the beginning.
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