Lecture by Peter Stilson

He talked about some stats related to advertise and marketing. He talked about content management system and related strategy of generating revenue in this field of technology but how this can be related to intersection of business and technology.
Few things i understood from the lecture are listed below:
1. How the internet advertising market is flourishing around the world?
2. To what extent this internet advertising market can shift or displace the paper/TV based market?
3. How the internet based advertising serves to local markets? How the concept of localized internet advertising works?
4. What is the revenue model behind content management system and advertising model?
5. How being specialized in one field works in getting market edge?
6. Being manager is just about opening your mind and eyes to the developing world and identifying the darker side of your Business. How appropriately one should juxtapose the development in new markets and maintaining growth in existing markets.

Few things i could not understand.
How internal working of such a large scale companies works?
Is this all about contacts and personal relationship.
What is the difference in the ways of dealing with customer while running a small shop or running a large organization.

I wanted to add the stats with all the claims i make that i understand now better but "To err is Human and to forget is human nature".
I have forgotten them. :(


closing note: Class was not really interactive so apart from content i did not really enjoy this class much.
Why all of Doug's friend looks very similar.
Saurabh